Pre/Post-Texting Cadences for New Leads
DAY 1:. Day 1 Text. Purpose: set expectation before the first call Action: Immediate “we received your request and will call shortly” DAY 1 CALL 1 + VM. DAY 1 CALL 2. DAY 2:. DAY 2 CALL 1 + VM. Day 2…
DAY 1:
- Day 1 Text
Purpose: set expectation before the first call
Action: Immediate “we received your request and will call shortly”
- DAY 1 CALL 1 + VM
- DAY 1 CALL 2
DAY 2:
- DAY 2 CALL 1 + VM
- Day 2 Text
Purpose: start two-way scheduling
Action: Sorry we missed you — want to schedule a better time?”
- DAY 2 CALL 2
DAY 3:
- DAY 3 CALL 1 + VM
- DAY 3 CALL 2
- Day 3 Text
Purpose: Ask them to reply with a time or call back.
Action: Value + callback CTA
DAY 4:
- DAY 4 CALL 1 + VM
- DAY 4 CALL 2
DAY 5:
- Day 5 Text
Purpose: Let the lead tell us what to do
Action: Appointment-oriented text
DAY 6:
- DAY 6 SKIP
DAY 6:
- Day 7 Text
Purpose: Letting them know we’re going to try calling again
Action: Second expectation text
DAY 7:
- DAY 7 CALL 1 + VM
DAY 8:
- DAY 8 SKIP
DAY 9:
- DAY 9 SKIP
DAY 10:
- Day 10 Text
Purpose: Still interested? With quick reply options + reward
Action: Soft re-engagement
DAY 11:
- DAY 11 SKIP
DAY 12:
- DAY 12 CALL 1 + VM
DAY 13:
- DAY 13 SKIP
DAY 14:
- DAY 14 CALL + VM
DAY 15:
- Day 15 Text
Purpose: Let them self-select
Action: Stop reaching out or schedule a time?
DAY 16:
- DAY 16 SKIP
DAY 17:
- DAY 17 SKIP
DAY 18:
- DAY 18 CALL 1
DAY 19:
- DAY 19 CALL 1
DAY 20:
- DAY 20 SKIP
DAY 21:
- Day 21 Text
Purpose: Last check-in + reward
Action: Final active re-engagement
DAY 22:
- DAY 22 CALL 1
DAY 23:
- DAY 23 SKIP
DAY 24:
- DAY 24 CALL 1
DAY 25:
- DAY 25 SKIP
DAY 26:
- DAY 26 CALL 1
DAY 27:
- DAY 27 CALL 1 + VM
DAY 28:
- DAY 28 SKIP
DAY 29:
- DAY 29 SKIP
DAY 30:
- Day 30 Text
Purpose: Last check-in + reward
Action: Final nurture/permission-based closeout
- DAY 30 CALL 1 + VM
How did we do?
2X Texting Overview
